Special Project Designer
Sesame Workshop develops research-based content – including television programs, books, games, mobile apps and community engagement initiatives – that supports early childhood learning, to help prepare children for school and address developmental needs.
For many years, I was a Special Project Designer for Sesame English, a television/video series developed as a collaboration between Sesame Workshop and Berlitz International. Launched in 1999, with Taiwan and China as the debut markets, the series differs from the typical international versions of Sesame Street, and focuses on teaching English as a second language. My roles included editorial layout, vector illustrations, web graphics, advanced photo retouching, digital compositing, children’s books, flashcards, and animation still creation for a variety of web, print and game content.
Mouth Foods is a Brooklyn based e-commerce site focusing on small-batch artisanal food and producers with the goal to help customers discover and get the best, most delicious and most interesting American-made indie food products.
I was the Senior Designer for marketing, social media and communication departments. Roles included developing and executing visual and brand strategy, graphics for web, e-blasts, social media content, print merchandise, image pre-production, physical signage and promotional merchandise, catalogs, and food photostyling.
JetBlue Airways Corporation, jetBlue, is the 6th-largest airline in the United States. The company is headquartered in the Long Island City, Queens, with its main base at John F. Kennedy Airport.
I was a UX and Layout designer for the Mobile and Web development team. My roles included graphics and UX design for all crew facing tablet applications. I was responsible for high resolution wireframes and prototypes/mocks for new releases and revisions . I maintained a digital library of GUI assets, developed application style guides, and was part of a team to analyze and revise jetBlue's website to meet Air Carrier Accessibility Act compliance and standards.
Bookkeeping Chief is a full-service bookkeeping boutique helping companies establish a fundamental roadmap to financial success.
The company wanted a fresh new identity and website to reach out to a young market full of small business entrepreneurs. I worked closely with the team to establish a new voice, color palette, visual brand and content into a new website on a Squarespace Platform. I wrote all editorial content and taglines, designed banner images, and developed a site template easy to hand off, where their team now feels confident to make updates and complete the relaunch of their new site in the upcoming year.
Brand and Illustration
LivinItApp introduces you to new, fun, educational and enlightening experiences. Their mission is to make it easy for people of all ages, all around the world, to discover cool things happening near them, right now. Their team consists of programming, tech, creative, product, and marketing gurus who are passionate about living life to the fullest.
I worked to develop the visual brand and UX of the application through iterations of high resolution wireframe prototypes, vector illustrations, type usage, color palette and logo application.
Juliska, a design-led tableware company, offers functional & beautiful artisanal glassware, tableware, lighting and home décor inspired by the art of living well.
I was Senior Designer, responsible for developing and executing all graphic design for visual retail, sales, and marketing departments. My roles included design for e-blast, event, brochure, advertisement, catalog, postcard, special events and web projects. I also worked on print and web direction for identity and branding strategies.
I designed and drew hand and digital Illustrations for the Field of Flowers, Meadow Picnic tableware collection, featured as a "Top 10 Must Have" in House Beautiful. The collection is currently being sold at retailers all over the country.
Founder and designer
With an avid interest in yoga, I developed AnimalYogi to specialize in personalized web design for the health and wellness industry and reach new yoga teachers coming out of teacher trainings all over the world. Working on the Squarespace platform, I work with over 15 design templates to customize personalized sites for studios and teachers.